About a month ago I read about something strange. A number of prominent authors were bringing attention to a single book. And it wasn’t written by any of them. Obviously I’m not under the impression that all authors are against one another, but this just seemed different. They were promoting a book entirely because they believed it to be one of those rare, great books that doesn’t come along too often. And things are happening because of it.
First, the book they were talking about was The Cartel by Don Winslow. The authors talking about it were Michael Connelly, Harlan Coben, Lee Child, and James Ellroy. I haven’t read all four, but I know them. Because I read crime fiction and those are names you have to know. But I’d never heard of Don Winslow before this book. The book became a New York Times bestseller and now has a movie deal in place.
I’m not going to say that it’s all because of what those four authors said about it, but when you’ve got a group that’s sold upwards of 100 million books talking about your book, there’s no greater promotion to be done.
The point is to say that everyone talks about how cutthroat the industry is and how impossible it is to break into publishing, but this group of crime writers has shown that it doesn’t have to be like that. That rallying around a book and its author is not such a bad thing after all.
What do you think of these bestselling authors bringing attention to Don Winslow and his book? I love it.