You probably haven’t. But you likely know a radio station they broadcast. One of my favorite stations I listen to each day happens to be one of theirs. I think. Because there’s a little message they play when returning from a commercial break a that says “a TuneIn radio station” and I never knew what it was talking about until today.
TuneIn is aiming to compete directly with SiriusXM. They currently offer free listening of over 100,000 stations, but now they’re offering a paid tier. Which is nice, but I wouldn’t care about it if it didn’t have something to do with books. And it does. They’ve reached agreements with several Big 5 publishers to include some 40,000 audiobooks at launch with their paid service.
I’m not sure exactly how it’d work, but I guess there would be a few different stations that simply play audiobooks instead of music or talk shows on the radio? Maybe they’ll be separated by genre? I’m not sure. And I’m not sure I even like the idea.
We already have Audible, right? I think they’re currently the biggest player in audiobooks. They offer their audiobook library for a fee each month, but you can obviously decide on your own which books you listen to. And you can also always buy a single audiobook if you’re only interested in one. But audiobooks streamed through the radio seems a bit weird for me. I don’t think it’s the best use of the medium, and I’m not sure the company will see many new subscribers just for this part of the service. There’s also music and sports involved in their new deal.
What do you think of TuneIn offering audiobooks in their new paid tier? And how do you think it’ll work on the radio?
On this day in 2014 I published ALS Ice Bucket Challenge: Blogger Edition. You can read the post, but the video is no longer online, so you’ll just have to believe that I did it.