The NCAA Men’s Basketball Final Four was just in Houston. And by all accounts it was wildly successful. There was a huge music festival and an “experience” for every member of the family. Those things happen around every sporting event.

But I’d like to see something for books around these things. Can you imagine if the NFL hosted the Super Bowl Festival of Books in each host city every year? They’d be promoting the game and literacy. I mean, who wouldn’t want to attend that? The NBA or MLB could host something similar during their respective All-Star breaks.

These events bring thousands of people into one place. I think they could potentially bring books and people together. What do you think?